CIS 500 (Latest) Assignment 1 – The New Frontier: Data Analytics
In this highly competitive business environment, businesses are constantly seeking ways to gain traction and understand what is on the minds of current customers and potential customers in order to increase business efficiency. Many companies have turned to business intelligence (BI) and data analytics.
Use the Internet or Strayer Library to research articles on data analytics. Select one (1) industry or one (1) company that is currently using data analytics. Use the industry / company you have selected as the basis for your written paper.
Write a four to six (4-6) page paper in which you:
- Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business.
- Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen.
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MGT 599 Week 9 Project Deliverable 4 – The Organization’s Response to Change
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Using Case 10 in your textbook, “Eastman Kodak’s Quest for a Digital Future”, you will advise CEO Antonio Perez on how best to position his organization to be responsive to change in order to take advantage of the strategies you have recommended.
Write a six to eight (6-8) page paper in which you:
- Give your opinion as to whether Eastman Kodak’s industry is mature or declining, based on its evolution history. Justify your answer.
- Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for Eastman Kodak’s company. Support your response.
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